Beekeeper’s Naturals
Facebook Ad
(spec)
Client: Beekeeper's Naturals, a company offering health and wellness products derived from hive superfoods.
Challenge: Effectively explaining the complex concept of 'nootropics' in a brief, compelling manner while promoting Beekeeper's Naturals' B.Smart Brain Fuel.
Solution: Leveraged relatable analogies by comparing the product's benefits to a 'green smoothie for your brain,' thus simplifying the complex notion of nootropics. This approach makes the benefits of the product more tangible and accessible to potential consumers. By highlighting the product's unique blend of natural ingredients and its effect on cognitive function, the ad copy positions Beekeeper's Naturals as an innovator in natural wellness solutions. The vibrant and dynamic tone maintains the brand's voice, aligning with its mission to empower consumers to take control of their health through nature-sourced products.
Plumbing Pros
Instagram Ad
(spec)
Client: A company offering emergency plumbing services.
Challenge: Capturing attention and establishing Plumbing Pros as a dependable solution for plumbing emergencies in an engaging and succinct manner.
Solution: Employed playful language by likening a flooded kitchen to a water park, instantly resonating with the audience through relatable humor. This humor was then blended with a sense of urgency and reliability by presenting Plumbing Pros as a ‘lifeline’ available around the clock. The use of relevant hashtags further positions Plumbing Pros as experts in emergency home services.
PaPPo's Pizzeria & Pub
Facebook Ad
(SPEC)
Client: A local eatery specializing in handcrafted pizzas and craft beers.
Challenge: Capturing the essence of tradition and quality in Pappo’s offerings and enticing customers to try their specialty pizzas.
Solution: Focused on evoking taste and tradition through the use of words like ‘handcrafted’ and ‘five generations of Italian family expertise’. This creates a sensory experience and establishes a connection with heritage, suggesting authenticity and craftsmanship. The direct CTA encourages immediate exploration of the menu.
Appleberry farms
Facebook Ad
(spec)
Client: A leading producer of fresh and easy-to-prepare organic vegetables. This company is committed to creating food they'd be proud to give to any family, including their own.
Challenge: Appleberry Farms launched a new product called ‘Simply Healthy Steamed Veggies’ - a bag of frozen vegetables that customers can cook to precise doneness using its patent bag technology, by either microwave or boiling. The challenge was to create a Facebook ad that effectively communicated the convenience and health benefits of the product to busy families and health-conscious professionals.
Solution: To meet the challenge, the ad was crafted with a friendly, helpful, and simple tone that emphasized the convenience of the product. The ad included clear and concise bullet points highlighting the key benefits of Simply Healthy Steamed Veggies, such as its quick preparation time and the innovative bag technology that ensures perfect steaming every time. To encourage customers to try the product, a 20% off discount was integrated along with a clear call to action to shop now.
The final ad effectively communicated the benefits of Simply Healthy Steamed Veggies and encouraged customers to try it for themselves.
Design by Mitchell Marketing
Standard Meat Club
Facebook Ad
(Spec)
Client: The Standard Meat Club membership- A premium meat concierge and retailer service.
Challenge: Showcasing the exclusivity and high-quality of the subscription service while promoting membership benefits.
Solution: Crafted copy that employs words like ‘elite’, ‘carefully sourced’, and ‘Michelin-star quality’ to create an aura of exclusivity and high standards. The copy is designed to entice culinary enthusiasts by speaking to the transformation of ordinary meals into masterpieces through the products.
Client: A premium meat retailer
Challenge: Positioning the product as an essential tool for athletes’ performance and recovery.
Solution: Adopted a motivational tone and language that speaks directly to athletes. The copy emphasizes fueling and recovery, connecting the product to performance enhancement. The incorporation of a promotional offer adds an incentive to act.
Newman Farms
Facebook Ad
(SPEC)
Client: A local farm and producer of organic pork.
Challenge: Conveying the ethical standards and superior quality of the pork produced by Newman Farms.
Solution: Utilized terms such as ‘humane treatment’, ‘toxin-free feed’, and ‘superior organic pork’ to establish ethical standards and product excellence. This creates an image of conscious consumerism and quality, making it appealing to those who value ethical meat production. The direct CTA encourages immediate action to purchase.